Conversion Rate Optimization for Law Firms Part 3: How to Implement a CRO Strategy
Once you’ve determined which essential elements you want to include in your conversion rate optimization (CRO) strategy, you’ll have to figure out the best way to...
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The Power of Call Tracking and How it Can Help with Evaluating ROI
If you are a part of a law firm, contracting company, or any other type of business that receives a majority of leads via the phone then you should have call tracking in...
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How to Choose What Content to Write for Your Law Firm’s Website
You’ve been told by your marketing team that your law firm’s website needs a blog. You’ve been told that search engine optimization, or SEO, is necessary to the...
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Why Reputation Management Matters (Especially In The Legal Space)
We’ve all been there. We had a negative experience with a business and we want to make it known. It could have been a minor misstep with an inexperienced staff member...
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Conversion Rate Optimization for Law Firms Part 2: The Essential Elements of a CRO Strategy
Whether your law firm has just built a website or you’ve had it for years, a solid conversion rate optimization (CRO) strategy can help you convert visitors into warm...
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The Importance of Content for Your Law Firm’s Website
It is now a given that in the age of the Internet, most potential clients are scouring the web for their needs, from medical professionals to lawyers. This, of course,...
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How Publishing Content Can Help Boost Your Law Firm’s Website Rankings
What Is Content And Why Is It Important? Content is the foundation of a digital marketing strategy. The content you create communicates your message, educates your...
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Conversion Rate Optimization for Law Firms Part 1: What is Conversion Rate Optimization?
How many times have customers clicked on your website only to exit it a few moments later? While getting traffic to your website is an important first step, you want...
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Google’s May 2022 Broad Core Algorithm Update
It’s that time again. Google recently released its newest core update to the search algorithm. They announced it with very generic verbiage without any direct input on...
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