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Nine Metrics for Evaluating Your SEO’s Effectiveness

Date: January 31, 2023
Author: Taylor Tobey

Search engine optimization (SEO) is a critical component of any professional services firm's digital marketing strategy. By improving the quality and...

An Overview of Google’s 2022 Ranking Updates

Date: January 24, 2023
Author: Taylor Tobey

2022 was a busy year for Google as they released an abundance of updates. In addition, these updates occurred much closer together than they typically do. Below is a...

The Benefits of Creating Video Content for Your Law Firm

Date: January 17, 2023
Author: Sarah Brodsky

Video content is everywhere on the internet, from YouTube and TikTok to embedded videos on even the most reputable websites. With shorter attention spans and less time...

A user sits at their laptop with their fingers on the keyboard as the screen encourages them to "Create your blog."

A Step-By-Step Guide to Building a Successful Law Firm Blog Post

Date: January 10, 2023
Author: Sarah Brodsky

It’s one of the first things you hear when your law firm decides to pursue search engine optimization (SEO) or other digital marketing channels – you must begin...

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Can I Do SEO Myself?

Date: December 6, 2022
Author: Taylor Tobey

The Value of SEO SEO uses a series of strategies and practices including increasing the quantity and quality of website content, layout, and user experience to drive a...

How to Integrate SEO into Your Digital Public Relations Strategy

Date: December 1, 2022
Author: Louise Petersen

As digital marketing evolves, the efforts and goals of different departments are beginning to align. While businesses often keep their SEO and public relations...

White Hat vs. Black Hat SEO: What’s the Difference?

Date: November 29, 2022
Author: Taylor Tobey

In the SEO community, there is often chatter about “white hat” and “black hat” SEO, but what does this actually mean? Why are people wearing hats?...

Handwriting text Title Tags. Concept meaning the HTML element that specifies the title of a web page.

Understanding the Role of Title Tags in Your Content

Date: November 22, 2022
Author: Sarah Brodsky

Search engine optimization can feel like a huge, impenetrable topic to unravel. You want to increase your law firm’s visibility, but you simply don’t know where to...

Is TikTok the New Google?

Date: November 17, 2022
Author: Taylor Tobey

According to internal data from Google, 40% of Gen-Zers prefer TikTok for online searches. With TikTok’s growing popularity, many people wonder whether it will...

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