The 2025 AmLaw 200 Digital Visibility Index exposes a widening digital performance gap that’s quietly reshaping competitive dynamics across the legal industry. The findings should concern any firm leadership focused on sustainable growth:
- 72.4% of AmLaw firms lost backlinks year over year
- 97% remain largely invisible to prospects searching by practice area rather than firm name
- 30% of top-tier firms fail mobile performance standards while clients increasingly validate referrals on mobile devices
- 35 firms regressed on Core Web Vitals precisely when Google raised performance standards
Why This Matters Beyond Marketing Metrics
This isn’t about SEO tactics or website aesthetics. It’s about revenue protection and competitive positioning. The research reveals that digital performance now functions like cybersecurity: invisible when it works, catastrophic when it fails. The complete analysis includes:
✓ Firm-by-firm performance benchmarks across all AmLaw 200
✓ Year-over-year trend analysis revealing which firms are pulling ahead
✓ ROI frameworks for building business cases around digital infrastructure
✓ KPI dashboards designed for boardroom reporting
✓ Strategic roadmap for emerging trends (AI search, mobile-first indexing)
Discover the power of effective digital marketing.
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