The Benefits of Local Services Ads
Local Services Ads (LSAs) provide law firms with a powerful tool to increase visibility and connect with clients in their geographic area.
Appear at the top of search results when potential clients search for legal services near you, ensuring maximum local exposure.
LSAs target individuals actively searching for legal help, making them more likely to convert into clients.
The “Google Guaranteed” badge helps establish credibility and trust, reassuring potential clients of your firm’s legitimacy.
LSAs offer a simple, pay-per-lead model, making it easy to manage your advertising budget while generating quality leads.
Stay competitive in your market by using LSAs to ensure your firm stands out in local searches against other firms in your area.
Comprehensive Services for LSAs
At 9Sail, we specialize in Local Services Ads for law firms, helping you reach the right clients in your local area with precision and efficiency.
- Create and verify an LSA account for the firm
- Customized Local Services Ads campaigns tailored to your practice areas and location
- Regular bid adjustments to maintain optimal ad visibility
- Budget allocation across key geographic regions to maximize ROI
- Tracking lead generation metrics like calls and message leads
- Regular, detailed reports on ad performance and cost per lead
- Continuous campaign analysis to fine-tune performance and improve efficiency
- Optimizing your profile with verified business information
- Collaborate with the firm to encourage client reviews to build trust and credibility
Why Law Firms Love 9Sail
Hear What Our Clients Have to Say
We’ve really enjoyed working with the team at 9 Sail! They’re smart, knowledgeable and responsive. They’ve been tremendously helpful with our SEO and we’ve seen great results from their work. I highly recommend them.
Lesley Brovner
Peters Brovner, LLP
Working with 9Sail has been a great experience. The team, especially Taylor, has been responsive, receptive, and really cares about personalizing the experience. When you’re looking for a partnership, 9Sail delivers.
Sarah Jacobs
Jacobs Berger, LLC
We worked well with other SEO agencies in the past, but 9Sail took it to another level. We have seen significant and measurable increase in website traffic leading to 7-figure plus annual ROI with 9Sail. They know what they are doing.
Domenic Romano
Romano Law
I had a great experience with 9sail for over 3 years. They have helped my fledgling law firm grow its organic presence exponentially. I’m not going to lie, it was a big investment for me at the time. However, it was the best use of all the marketing dollars I have spent.
Shann Chaudhry
The Law Offices of Shann M. Chaudhry
There’s quite a bit of chatter about firms that do SEO and whether it’s worth the money. It’s not that easy to find a trusted partner in this field. In 9Sail, we have found a trusted partner.
Kristin Grant
Grant Attorneys at Law
The team at 9Sail is very impressive and has greatly improved our SEO outreach. They are a pleasure to work with and real professionals. I highly recommend them.
Mark Peters
Peters Brovner LLP
Real Results from Real Law Firms
Common Questions About Local Services Ads
The cost per lead from Local Services Ads varies by market and practice area. However, you are in full control of your budget and can set limitations on how much you would like to spend. Google provides a budget estimator based on your location and desired number of leads which can be a useful resource as a starting point.
Local Services Ads are different from Google Ads in a few main ways:
- Positioning: LSAs appear at the very top, while Google Ads follow below.
- Payment: LSAs use pay-per-lead; Google Ads charge per click.
- Targeting: LSAs rely on categories, not keywords, making setup simpler.
- Proximity-Based Rankings: LSAs prioritize businesses closer to the searcher.
LSAs are available for select law firm services. Examples include:
- Personal Injury: Auto accidents, slip & falls, wrongful death.
- Criminal Defense: DUIs, domestic violence, expungement.
- Family Law: Divorce, child support, adoption.
- Estate Planning: Wills, trusts, probate.
- Business Law: Transactions, commercial contracts, M&A.
Click here for a full list of LSA categories.
The Local Services Ads auction takes multiple ad rank factors into account, including:
- Your verification status and whether or not you obtained a Google badge of trust, like Google Screened or Google Guaranteed
- Your bids and budget
- Your responsiveness to customer inquiries and requests
- The context of a customer’s search (service, time of the search, location, etc.)
- How relevant your business is for the customer’s search (service, time of the search, location, etc.)
- Your profile quality (rating, number of reviews, average response time, use of high-quality images, etc.)
There is some freedom in which information you choose to display on your law firm’s LSAs. You can select up to 6 business highlights from a pre-defined list to feature in your bio. This includes things like, “Speaks Spanish”, “Free consultation”, and “Veteran-owned”. However, basic business information such as the firm’s name, rating, and reviews is always shown.
Previously, LSA account owners were able to manually dispute charged leads they felt were unqualified. As of July 2024, Google switched to an automated lead crediting process. This process utilizes machine learning models to understand which leads are high quality. Google will review all leads and automatically credit any that were invalid.