Author: Joe Giovannoli

Top Five PR Practices for Midsize Law Firms

March 28, 2024

Emily Peter

With the continually changing digital landscape that we all work in, it can sometimes be hard to identify what the “best practices” are for any marketing strategy. PR is no exception. Despite...

Technical Site Audits for Law Firm Websites: Improving SEO Performance

March 26, 2024

Ryland Alkins

In the digital age, having a strong online presence is essential for any business, including law firms. Potential clients often turn to the internet to find legal services, making search engine...

9Sail LLC Promotes Bryan Pattman To Chief Operating Officer

March 26, 2024

9Sail

New York, NY - March 25, 2024 - 9Sail (www.9sail.com), a lead-building digital marketing agency that specializes in law firms, is proud to announce the promotion of Bryan Pattman to Chief Operating...

Webinar Recap – Digital 101: Performance-Based Marketing Foundations

March 22, 2024

9Sail

In March, Joe Giovannoli, founder and CEO of 9Sail, discussed performance-based marketing for law firms with two digital marketing experts: Robyn Addis, Chief Marketing and Business Development...

How Law Firms Can Use Lead Tracking to Determine if Their Marketing Spend Is Working

March 19, 2024

Taylor Tobey

With the rising costs of, well, everything these days, each penny you dedicate to your law firm’s marketing budget is precious. That is why lead tracking is so important. It is a critical piece of...

Is Law Firm PR Success Quantifiable? 

March 16, 2024

Louise Petersen

In the highly competitive landscape of legal services, the role of Public Relations (PR) has become increasingly crucial for law firms. Effective PR can enhance a firm's reputation, attract...

What is Share of Voice and How to Measure It for Law Firms

March 14, 2024

Annika Cha

The rise of digital marketing has provided lawyers and law firms with numerous opportunities to promote their services and engage with potential clients. However, the number of options also means...

Why Tracking Law Firm Marketing ROI Is Important

March 12, 2024

Taylor Tobey

Many firms invest thousands of dollars into marketing spend, whether that be through digital marketing efforts or more traditional efforts. Still, a majority of those firms have no idea what their...

How to Establish a Realistic Law Firm Social Media Strategy

March 5, 2024

Emily Peter

Today’s hustle culture has got us constantly on the go, so no one can fault you if your law firm’s social media strategy has fallen a bit on the wayside. Managing all the moving parts of a...

Webinar Recap – Invest with Confidence: Tips For Tracking And Measuring The Success Of Your Marketing Dollars

March 1, 2024

9Sail

In February, Joe Giovannoli, founder and CEO of 9Sail, discussed how to track and measure marketing spend with two law firm digital marketing experts: Bryan Pattman, partner and Director of...

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