Author: Joe Giovannoli
attorney researching lead generation for law firms

The Complete Guide to Google Screened For Lawyers

May 7, 2021

Bryan Pattman

Whenever someone is on the hunt to find specific products and services online, they want to have confidence in knowing that the top results they see are for trusted companies - especially when it...

5 Tips for Law Firms When Navigating Google’s December 2020 Update 

April 14, 2021

Joe Giovannoli

Since the digital marketing landscape is constantly changing thanks to updates in best-in-class technologies and shifts in algorithms, every business with a web presence should be comfortable with...

seo typing at laptop

Why Content Marketing is Essential for SEO

March 24, 2021

Bryan Pattman

Content Marketing vs. SEO: Which Do You Need? If you’re here, it’s probably because you’re looking into techniques you can incorporate into your digital marketing strategy to improve your...

10 Marketing Lead Generation Ideas for Lawyers

February 1, 2021

Joe Giovannoli

Lead Generation for Lawyers  We have all been in the middle of unloading groceries or sitting down for dinner when the phone rings and you answer just to find out it is a cold call from a business...

Legal Marketing Budget

The Ultimate Guide to Figuring out a Legal Marketing Budget

November 5, 2020

Joe Giovannoli

Marketing for attorneys is imperative to the success of a firm. From interstate billboards to the local TV spots parodied in Better Call Saul, law  firm marketing is a billion-dollar...

Mobile First Indexing

Why You Need To Focus On Google’s Mobile-First Indexing

October 16, 2020

Bryan Pattman

Google has been working on moving all websites over to mobile-first indexing for the past few years. This has been a known change in the digital marketing world, yet many businesses are not putting...

Duplicate content illustration

How To: Avoid Use of Duplicate Content

July 18, 2020

Bryan Pattman

The Guide To Avoiding Duplicate Content For Law Firms With the ever-changing world of the internet, terms like “duplicate content”, “domain rating”, and “backlink” get thrown around a...

White Hat SEO Chalkboard

‌‌Black‌ ‌Hat‌ ‌and‌ ‌White‌ ‌Hat‌ ‌SEO‌

June 2, 2020

Bryan Pattman

‌An‌ ‌abridged‌ ‌overview‌ ‌of‌ ‌the‌ ‌light‌ ‌side‌ ‌and‌ ‌dark‌ ‌side‌ ‌of‌ ‌SEO‌ ‌ Optimizing‌ ‌your‌...

girl sitting on floor working on seo of a website

Can You Afford To Hire An SEO Firm?

May 28, 2020

Joe Giovannoli

You may often hear people complain about the rise in the cost of living. They say things like, “When I was young, a stamp cost 6 cents, a gallon of gas was .33, and I bought my first new house for...

Google search bar for core update, May 2020

Google’s May Core Update – Content Wins

May 21, 2020

Joe Giovannoli

Yes, in the midst of COVID-19, Google has released yet another update! Google released an update in the beginning ofMay that took approximately 14 days to roll out Content seemed to be a key...

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