Beyond Marketing Metrics
While traditional rankings measure headcount or financial performance, they reveal nothing about a firm's ability to be discovered, validated, and engaged with in our digital-first legal services marketplace. The Digital Visibility Index™ fills this critical gap.
Map your firm against traditional success metrics and digital infrastructure health to identify strategic opportunities and competitive vulnerabilities.
Quantify the technical foundations that determine whether potential clients can successfully discover and engage with your firm online.
Understand how your digital performance compares to peer firms and identify which competitors are gaining digital advantages.
Three Pillars of Digital Visibility
The Digital Visibility Score™ synthesizes multiple performance indicators across three foundational pillars, each weighted according to its impact on business outcomes.
Measures momentum and trajectory through year-over-year changes in organic traffic, non-branded keyword visibility, and first-page search presence. Digital markets move quickly—firms either expand their presence or watch it erode.
Represents accumulated digital credibility through domain authority, backlink quality, and external validation. Like institutional reputation, authority is built over time and provides crucial competitive insulation.
Ensures your digital foundation supports business objectives through Core Web Vitals and page speed performance. Poor technical execution directly translates to lost opportunities.
Understanding Your Digital Visibility Score™
The Digital Visibility Score™ ranges from 0 to 100, with clear performance thresholds that translate abstract digital concepts into concrete business implications.
Your score reveals four key insights
Poor digital performance creates doubt when referred prospects conduct validation research, potentially damaging valuable referral relationships.
Firms that delay digital investment risk being outmaneuvered by agile competitors.
Few firms generate more than 80% non-branded traffic, leaving them practically invisible to prospects searching by need rather than name.
53% of users abandon sites taking longer than 3 seconds to load. Poor mobile performance creates negative associations before any interaction occurs.
Strategic Positioning Framework
The true power emerges when mapping Digital Visibility Scores against traditional success metrics, revealing four distinct strategic positions.
Digital Leaders
Strong firm performance across traditional metrics + Strong Digital Visibility Scores. These firms successfully extend traditional excellence into digital channels, seeing higher referral conversion rates and stronger talent recruitment.
Digital Laggards
Strong performance + Low Digital Visibility Scores. Prestigious firms resting on traditional laurels while digital infrastructure crumbles, creating pipeline risk for tomorrow’s growth.
Digital Disruptors
Growing strength in traditional firm performance metrics + High Digital Visibility Scores. Tomorrow’s competitive threat, using digital excellence to overcome traditional disadvantages and capture next-generation legal buyers.
Comprehensive Opportunity
Lower rankings on both dimensions. While challenging, this position offers opportunity to leapfrog competitors by addressing traditional and digital development simultaneously.
Let's Connect
If you’re looking for a strategic marketing partner to elevate your firm’s online presence, contact us today. Let’s build something great together.