Writing SEO Content: Quality Over Quantity
It’s no secret that one of the keys to SEO greatness is optimized content. This can come in the form of title tags, meta descriptions, on page content, or blog articles. A common mistake among DIY SEO practitioners is the belief that more articles and more content will get you noticed faster. When it comes to SEO content writing, quality needs to be prioritized over quantity.
What we mean by that is, it’s better two have two quality blog posts in a month than eight borderline illegible articles that happen to contain a number of keywords you’ve identified in your research stage. Google takes the quality of your content into consideration, and the creation of spam content for the sake of posting consistency can hurt your overall SEO ranking.
What Does Google Want?
Part of the “fun” of SEO content creation is learning to think like Google. How can you write content that will appeal to Google’s search bots, thus improving your overall SEO score? First thing’s first, you have to write well.
Google appreciates well written content that contains the keywords you’re trying to rank for. Mostly, you need to show Google that you’re an authority in your chosen subject. Google wants to know that you’re an expert, and the best way to showcase that is with an authoritative voice and well researched information. If your writing seems unintelligent or poorly pieced together, how can Google assume that you’re an informed authority?
Google wants your content to be unique. Instead of just rehashing other articles that you’ve found elsewhere, present your own experiences and beliefs on the matter at hand. What have you seen work in your filed? What hasn’t worked? These are the stories you need to be telling. Give both Google and your readers something they’ve not seen elsewhere. Failure to do so can hurt your score. Google has advanced detection tools that weed out copied or plagiarized content, so if this is your tactic you will be caught.
Also, you need to keep your content relevant. Another way to prove you are an authority is to write solely about the main focus of your site. If you’re a plumber, you might have lots of opinions about the political climate of the United States, but you should not write about it on your plumbing website. Google hates seeing irrelevant content, and it serves only to confuse its search bots when trying to determine what it is you do. Are you fixing toilets or unraveling the political infrastructure of a major world power? Google needs to know these things.
What Does Your Audience Want?
The point of SEO is to drive traffic to your website. But once your intended audience finds you, what will they see? Your content has to inspire trust and loyalty from your customers in the same way that it needed to prove authority to Google. No one is going to spend money on your services unless they are sure that you know what you’re talking about.
A crowded blog full of inaccurate or poorly written articles will not inspire anyone to open their wallets to you. Poor content tends to lead to a high bounce rate, in which people come to your site and leave quickly. Your bounce rate also directly impacts your SEO ranking, so you want to keep those readers engaged with quality information.
What’s more, quality content lends itself easily to social sharing. Create something in a unique voice, presenting an interesting take on a relevant topic and people will share your content along social media platforms like Facebook and Twitter.
Build Your Links
Quality content also helps your link building efforts. Make people want to share your articles on their pages by developing a reputation for strong content creation. If you are saying something that adds value to an industry relevant website, they will want to share your writing. That article would include a link back to your site. Thus, your link building campaign begins.
Link building is one of the most important and difficult aspects of SEO content creation, so anything that gives you a leg up is a welcomed addition.
Quality, Quality, Quality
Bottom line, you don’t need to post every single day to see real results from your SEO content. You need writing know-how and authority to empower your words. The writing team at 9Sail is well versed in quality content creation. For more information, contact us today and let us steer your ship in the right direction.