Writing Kick-Ass Blog Content: 5 Keys to Success
So you want to write your own blog? A blog is a great way to grow the content on your website and increase your chances of being found for your chosen keywords.
Writing blogs isn’t easy and doing it correctly is certainly not fun. Many people will just begin writing about a topic because they think that is what content is… but it isn’t that simple.
Before we get to the guts of this article, 5 keys to success when writing your own blogs, let’s discuss the basics of blogging, shall we? A blog is a simple, easy to access place where you can store content about your services, current events, client success stories, etc… Blogs are commonly used to boost a website’s search rankings by SEO’ing (Search Engine Optimizing) an article to concentrate on hot and frequently searched keywords, but we’ll discuss that more shortly. Blogs need to be planned out, thought out and blasted out, and this is not a simple task.
When writing your own content, there are 5 things you should think about.
It is important to remember the purpose of your website, your blog, and your company for that matter. Your blog is a representation of your brand and what it stands for. Your blog is a way of connecting with your clients, educating them on topics they are interested in, and keeping them coming back for more. But where do you start?
Keywords are words that people use to search for products, services, or information they are interested in. Every website will have keywords that are relevant to their business that can help them to be found. For example, this blog’s keywords would be Search Engine Optimization (SEO), Blog Writing, Content Marketing and Content Strategy. The topic of the blog will be dictated by your core keywords, the information your clients are most interested in.
There are many tools out there to help you to decide what keywords you should be using, such as Google’s Keyword Planner. This tool will allow you to search for keywords based on any number of word phrases you string together to define what your company does and offers. Keywords are the foundation of your blogs, so don’t shortcut the planning process!
Now that you got the keyword planning out of the way, it is time to put the words to good use. Coming up with topics means
you need to now figure out what interests your viewer base… what will people searching for your industry be looking for? Think of your blog as a way to answer frequently asked questions or a way to educate on new rules/regulations that have been introduced. People have a tendency to do their own research rather than listen to what everyone else has to say. Google has put out a lot of information on the relevance of the research element of the buying process, use your blog to jump in to the conversation!
Here is how we recommend you plan out your blogging calendar. Pick two (2) to three (3) keywords that are relevant to one another to get your creative juices flowing. Once you have the keywords, start thinking about questions you get asked or things people in your industry talk about. You can do searches containing your keywords to see what others are writing and talking about. Focusing on a few keywords allows you to have a focus to your articles and encourages an interested reader to stay on site longer because you are speaking directly to their interests.
Blog Post Length
It is no secret that content is king on the internet these days. The world revolves around Google and their search engine’s endless wealth of knowledge. Knowing what we know, it only makes sense to follow the rules. Your website content needs to meet some requirements in order to be viewed as relevant. One of the biggest mistake people make is not producing enough content to make a blog valuable. Google wants longer blog content and they want to see that you can put your money where your mouth is. Blogs should be, at a minimum, 300 words in length. Some of the top ranking content on the internet equates to over 2,000 words in length.
If you are going to take the time to sit down and write, you might as well put your all into it, right?
So you’ve written your content… now what? It’s time to put it up on your site, right? STOP! There are some things you need to do before clicking publish on your WordPress website.
Add an image: Adding an image to your blog will keep the attention of your reader longer. It is proven that people are more intrigued by images than by text. Images are good to use when you have a lengthy article *Cough* This Article *Cough*. Images make articles less intimidating to read and will keep the interest of your reader.
Yoast it: Be sure to run your article through one of the SEO tools out there to make sure that your article meets the Google guidelines I mentioned above. It is crucial that you abide by Google’s rules to get the most out of your new content.
Proof read; Just because you had a stroke of genius doesn’t mean it is well written. Read over your work and have someone you trust read it over as well. It is amazing what you will catch the second or third time around.
CODE: Create Once Distribute Everywhere
Now that you have published your new blog, it is time to tell the world about your new content. Post the link to your article on social media where your fans can enjoy your new content. Research resources relevant to your topic that you can ask to publish a link to your article to get a backlink. There are endless opportunities out there for you to get your content recognized, you need to find them. Tell the world about your company, you have nothing to lose.
So there you have it, follow these steps and you will be well on your way… Overwhelmed? Call an SEO company, we know a pretty good one ;).