Why 9Sail?

SEO optimization scheme why 9Sail

SEO is the present and future of digital marketing. This tried and true method of increasing your site’s visibility on popular search engines, such as Google, is proven to increase lead generation and audience exposure throughout all industries. If you have a website (everyone should!) then you need SEO.

Unfortunately, many people look at SEO and believe that they can do it themselves. “How hard can it be?” is a typical musing we’ve heard plenty of times. Well, it’s pretty hard! DIY SEO requires time, energy, and expertise that is better put to task in the day to day operations of your business.

9Sail is composed of a team of SEO specialists. We eat, sleep, and breathe the SEO industry, keeping our ear to the ground of this constantly shifting world of Google searches, content creation, and link building. We have the experience and know-how needed to ensure that our clients achieve Google search glory. We don’t back down from a fight and we never surrender in our ongoing quest to turn your site into a content generation machine.

But why can’t you do it yourself? Isn’t it just writing? You’re a good writer…right? Well, unfortunately you need a lot more than strong language skills to launch and effective SEO campaign.

Google is Always Changing

SEO scores are determined by Google’s search algorithm. This algorithm is constantly shifting, sometimes 500 to 600 times per year! While many of these algorithm changes are slight, every so often Google comes out of left field and changes something huge.

To have truly effective SEO you need to know when they make changes and respond calmly and constructively. But you have a business to run. There are so many other factors that need your daily attention. Do you really have the time to sift through 600 updates to a complicated algorithm every year?

At 9Sail, we do have that time. It’s what we do. Knowing Google inside and out is our business. It’s like a game of baseball in which we know when the pitcher is about to throw a knuckleball. We bring our years of experience to the plate in order to hit an SEO home run for you!

You Need Consistent Content Creation

Google loves new original content. But what makes it truly happy is consistency. Whether it’s daily, weekly, or monthly blogs, it’s important to keep to a schedule. But once again, you have a business to run. Your efforts are better focused on day-to- day operations.

How often do businesses decide to start a blog, and then fall off after a few posts? When you go to a website, click on its blog, and see that it’s last article was three years ago, it doesn’t inspire confidence. It takes more than just being a good writer to create SEO friendly blogs.

9Sail’s writing team specializes in consistent content that is optimized with keywords and 100% compliant with Google’s ever-changing search algorithm.

SEO Takes Time

One of the common misconceptions about SEO is that it just takes a few links and a few articles and you’re going to be on page one within a week’s time. This is not the case. SEO is a time commitment and a slow process. It’s easy to get discouraged when you’ve been at this for three months and you’re not on page one yet. DIY SEO practitioners normally don’t have the time or patience to keep up efforts continuously.

At 9Sail, we know the time involved. It can take up to six months to start seeing first page penetration, and the process doesn’t stop there. SEO must be continuously nurtured in order to maintain supremacy. We are committed to bringing you there and keeping you there.

It’s Easy to Upset Google

There’s a lot of SEO misinformation out there. Shortcut tactics that once worked to trick Google into improving your score now serve only to hinder your efforts. This has become known as Black Hat SEO.

At one time, SEO companies based in India would create dummy pages with nothing more than a link to your site in order to trick Google into thinking that you had hundreds of backlinks. Another tactic many have used in the past is called content spinning, wherein you post the same blog over and over with subtle shifts in wording to try and get more exposure. Both of these black hat tactics once worked, but Google caught on to them.

If Google catches you trying to take a shortcut it will penalize your score. Business owners with little to no SEO experience could stumble upon this outdated information and seriously hurt their rankings in the process. At 9Sail, we are proud to utilize ethical White Hat SEO tactics which adhere fully to Google’s algorithm.

We will get you where you need to be, and we will do it the right way.

Link/Citation Building

The process of generating links and citations from credible and relevant sources is where most DIY SEO fails. Building a portfolio of links and citations is time consuming and sometimes frustrating. But this process is vital to achieving SEO greatness.

9Sail is an expert at gathering links and citations. We work double time to ensure that relevant and well- respected websites are sharing your flawless content. Google will take note of these votes of confidence and your SEO score will rise.

SEO Company vs. In-House

It has been said that a jack of all trades is a master of none. When businesses hire someone to come in and do their SEO in-house, this old adage ordinarily rings true. One person handling the entire SEO process is ineffective and easily burnt out. At 9Sail, we have an entire team at your disposal. We employ experts in strategy, link building, and some of the finest writers in the business. Rather than place all of that responsibility onto the shoulders of one person, we make sure that you have an SEO army ready to fight for your score.

It’s also far more cost effective to hire an outside SEO firm than it is to hire an in-house marketing manager. You’re paying this one person salary, benefits, bonuses and taking up valuable office real estate when, for a percentage of that, you can have a whole team of experts dedicated 100% to your SEO strategy.

Contact Us Today

The 9Sail team is ready to take your website to the next level. Our expertise and dedication are second to none. Don’t burn yourself out on DIY SEO. Trust the SEO Specialists of 9Sail, and see what the view from the top of the mountain looks like. Contact us by calling 201-632- 1185, or Requesting a Free Site Audit

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