SEO for Contractors
As a contractor, you’re obviously very skilled. Contractors need to be masters of their craft. What’s more, they need to be focused on doing the very best job that they can. The last thing contractors need to concern themselves with is marketing. But without a steady stream of new quote requests coming in the door, their business won’t last.
That’s why Search Engine Optimization, or SEO for short, can be a true feather in the cap of today’s contractor. Back in the day, all you needed was word of mouth and maybe some ads in a local newspaper or a billboard if you really had a lot of cash to throw around. Nowadays though, the eyes of your audience are affixed to the internet.
If someone wants their roof replaced, they’re not going to ask around right away. Chances are they’re going to pull out their phone and Google “roofing contractor” or “roof replacement.” Then, they’re going to peruse the first page of results and likely make an inquiry from there.
But what if you’re not on that first page? How are you getting enough leads to make end’s meet? Chances are that you aren’t. In fact, 90% of searchers never go past the first page. It’s a huge drop-off that can be overcome with strong SEO.
But SEO takes time that you don’t have. You need to focus on your trade, the thing you’ve dedicated yourself to mastering. Who has time to optimize their own website? Luckily, 9Sail specializes in the contracting industry. We know what it takes to move your momentum forward and we don’t rest until your business achieves first page status. To be honest, we don’t even rest after that. We make sure that you rise to the top of the mountain and stay there.
We are an experienced professional SEO firm, with a strong background of success in the contracting industry. Utilizing our proven eight-step process, we have what it takes to move your business to the top of the pile.
So, how do we do it? It starts with a little “getting to know you.”
In order to promote your business, we have to know your business. More specifically, we have to know your website. Our team pours over your existing site, creating a detailed look at who you are, what you do, what you’re doing right on the website and where there can be improvements.
We look at your title tags, your existing content, the overall functionality of your site and your contact information, to see where tweaks are needed for SEO compliance.
Once we can establish your site’s identity and technical make-up, we can get to work on improving your visibility and getting you more quote requests.
We need to take a long hard look at your competitors. We don’t want to copy them, of course, but if they’re on page one then they must be doing something right. What terms are they ranking for? How does their site differ from yours?
By understanding where your current site falls short, we can more accurately gauge what needs to be done in order to make you a viable contender and stand up to your competition.
Keywords are the heart and soul of SEO. They are the entire basis on which the platform is built. So, what do you need to rank for?
We need to find high volume keywords. What are people searching for when looking for contracting services? How many people in your area search for these terms in a given month? Armed with this knowledge, we can formulate a plan.
Keywords must also be relevant. If you’re a kitchen contractor, it doesn’t do you any good to try and rank for “bathroom remodeling,” even if it has a higher search volume.
Look at your site. See that little tab at the top of your browser? Take note of what it says. If all it has is a website URL or the name of your business, you’re missing out on one of the simplest and most important components of the SEO process.
The title tag isn’t really for your customers. Most people don’t even notice it. With the title tag, you’re speaking directly to Google. They know who you are, what they don’t yet know is what you do. In 60 characters or less, you have to tell them. This daunting task can be frustrating, especially when your mind is on your next job and you aren’t a trained creative writer. 9Sail ensures that your title tag is informative and optimized to Google’s standards.
Your meta description is a 320 character or less blurb summarizing your site. We specialize in creating compelling, informative and SEO compliant meta descriptions. The meta shows up in a Google search and could be one of the key factors as to whether or not someone clicks on your site.
The meat and potatoes of SEO comes from content optimization. This is where we take those keywords and plug them into your existing content. Writing skill and SEO expertise are vital at this stage of the game. We expertly weave the keywords chosen in step three into your existing content, reworking your original wording so that these additions become seamless.
Your content needs to inspire. Customers are entrusting you with their homes and businesses. They want to know that you are at the top of the industry. The first step toward instilling such confidence lies in your website copy. You likely won’t allow someone who can’t form a coherent sentence to replace your roof. Our writers will impress your potential customers while simultaneously impressing Google.
Blogs are the lifeblood of SEO. Our writing team will create well-researched impeccable industry related articles for your site on a consistent basis. This is a perfect opportunity to increase your keyword volume and show Google that you’re regularly pumping out original content.
What’s more, a series of compelling blogs can be another resource for your customers that keeps them coming back to your site. Informative articles are also easily sharable, which helps the most important piece of the SEO puzzle.
We need to establish you as a major player in the contracting game. Unfortunately, simply stating that you are an expert on your website is not enough for Google. They need to hear it from some trusted sources. That is where link building comes into play. It is both the most difficult and most important component of the SEO process.
9Sail’s team will embark on a link building crusade to spread your content around the sites of industry movers and shakers. This is a never-ending struggle that proves far too time consuming for contractors to undertake by themselves. You need know-how and time to make this work and, without it, your SEO efforts are dead in the water.
SEO isn’t a one-and- done process. You have to continuously be updating your content, driving your score ever upward. SEO takes time and patience, but also diligence. 9Sail’s team keeps a close eye on your SEO campaign, tracking movement and making course corrections where needed. We know the contracting game, we know how to get you noticed and once you’ve reached the pinnacle, we know how to keep you there.
If you’re scratching your head wondering why your monthly quotes have dried up, then it’s time to change your strategy. It’s time to embrace SEO and the profit generating benefits of this involved process.
Contact 9Sail today at 201-632- 1185 and let us propel you to the top of the contracting mountain.