This is a candid conversation for legal marketers who are done with the hype and ready to actually do something. This is not another overview of what’s coming. It is a real look at what’s working right now, and how to get there.

The pace of AI in legal marketing isn’t slowing down. And the pressure to figure out what it means for your firm, your team, and your role isn’t either. But most of the conversations happening in our industry are either too theoretical to act on or too tool-specific to translate into your day-to-day work.

This webinar is different.

Join AI strategist and trainer Jessica Aries (ByAries) and 9Sail CEO Joe Giovannoli for an honest, practical conversation about what AI looks like when it’s actually working inside agencies and law firms, right now.

We’ll talk about where most teams are starting, what the real barriers to meaningful adoption look like, and what becomes possible once you clear them. We’re not here to overwhelm you with tools or talk about what’s coming in five years. We’re here to help you walk away with one thing you can do differently on tomorrow morning.

What we’ll cover:

• Where the legal marketing industry actually is with AI — and why the gap between access and meaningful use is bigger than the headlines suggest
• The privacy and governance concerns worth taking seriously (and how leading firms are navigating them without shutting the door entirely)
• The foundations that have to be in place before workflows can actually work — and the daily habits that get you there
• A live problem-solving segment: we’ll take real submissions from registrants and walk through how we’d approach them with AI, step by step
• What it looks like when it all builds — real workflows, real results, from practitioners doing this work every day

Who this is for:

Legal marketing directors, CMOs, and business development professionals who are ready to move from curious to capable. We’re also extending this invitation to firm partners — this is not a marketing session. It’s a working session.

Your Speakers

Jessica Aries | ByAries | One of legal marketing’s most in-demand AI trainers and strategists. Jessica runs hands-on AI enablement workshops across the country and has built agentic workflows that are redefining what’s possible for marketing and BD teams.

Joe Giovannoli | CEO, 9Sail | Joe works directly with managing partners and legal marketing leaders to cut through the noise and build digital visibility practices that actually stick. He brings a ground-level view of what’s working and what isn’t across a wide range of firms.

Event Details

Date: Wednesday, May 20, 2026

Time: 12:00 PM ET / 11:00 AM CT / 9:00 AM PT

Format: Live webinar · Q&A included