When we launched the Digital Visibility Index in 2025, we hypothesized that a firm’s Am Law revenue rank no longer predicts its visibility in modern search. The 2026 data settles it. The correlation between Am Law revenue rank and 2026 DiVi score is 0.05 — statistically zero. A Top-20 Am Law firm by revenue sits at DiVi rank 190. Firms that anchored the 2025 DiVi top 10 now sit in the second hundred. Meanwhile, Am Law 200 firms continue to dominate the index.

This webinar walks through the 2026 data, names the firms that moved in both directions, and unpacks what changed in the methodology, including the addition of AI Visibility as a fourth scoring component. It is a must-attend event for marketing leaders and managing partners who need to understand what shifted, why, and what to do about it.

What you’ll learn:

• The correlation that proves the 2025 thesis: why Am Law rank and DiVi score are now statistically uncorrelated, and what that means for how sophisticated legal services buyers evaluate law firms

• The named firms behind the data: who jumped 100+ positions, who fell out of the top 10, and the operational pattern behind both movements

• What’s new in the 2026 methodology: the addition of AI Visibility as a fourth component (20% weight), and the three sub-metrics that drive it

• Why “Big Law dropped because organic traffic fell” is the wrong story: organic traffic fell almost universally due to AI Overviews and zero-click search. The DiVi separates firms that adapted from firms that didn’t

• A practical framework for translating the index into a partnership-level conversation about digital strategy priorities

Who should attend:

Marketing leaders, CMOs, practice leaders, and managing partners at Am Law 200 firms and aspirational firms. Anyone needing to translate the digital landscape shift into a strategic conversation with firm leadership.

Event Details

Date: Wednesday, June 17, 2026

Time: 1:00 PM ET

Format: Live webinar · Q&A included