Tricks to Reach #1 on Google Ranking

google ranking on laptop in conference room 9sail seo local fairfield

Psst! Want to know a secret about the best trick for reaching the #1 Google ranking? There is no trick. It all boils down to good planning, hard work, and a commitment to high-quality. This article includes tools, tips, and best practice suggestions designed to help your page rank higher in SERP—but because Google’s always evolving, there are no guarantees.

The Google team works constantly to change and improve the algorithms, so “rank first quickly” schemes rarely work, and you’re more likely to make an egregious error that breaks one of Google’s rules and which could lead to your page dropping precipitously in the rankings or being pulled completely.

The company employs tens of thousands of manual reviewers whose job is to rate the quality of results pages and the sites they feature.

Know that Google also intentionally designs some terms and results pages to jump randomly all over, so it’s actually better to rank for more than fewer terms, use long tail keywords, and incorporate good content with high-quality related links.

If you’re not sure of your site’s current Google rankings or you’d like to see other ways in which to improve that Google ranking, you can use the following tools: SEMRush, Pro Rank Checker, Rank Tracker, or Advanced Web Ranking.

Ranking in search engines: The rules

  • Create compelling, useful content.
  • Plan for the long-term (six months or more) by incorporating quality links and relevant content over a prolonged period. Think slow and steady, if you’re counting on organic SEO to drive your page to the number one position.
  • Make sure that your page features high-quality anchor text-savvy links.
  • Use basic SEO best practices and guidelines. Educate yourself in SEO—it takes time, but the time investment is well worth it.
  • Don’t try to manipulate your Google ranking using an unapproved method, because Google will penalize you.
  • Don’t use deceptive practices.

Google is big on compliance, so if you want to analyze your site to find and resolve technical issues, there are a variety of options that include:

Best-in-class characteristics of a good quality web page, according to Google

Google’s algorithms reward sites where obvious time and labor were invested to create a good quality site. Generally, it expects more from the big brand sites, but that doesn’t let smaller companies off the hook. Poor page design and main content or too many adds will result in a lower Google ranking no matter who you are.

This checklist will help you when you’re auditing or building a website to ensure you’ve got what Google wants to see.

  • A comprehensive, well-vetted amount of high-quality, valuable main content
  • Topical authority and links to supplementary content that improves the UX
  • Timely information that’s updated regularly
  • Functional user experience and user-friendly page design
  • Well-placed, non-distracting page ads
  • Updated copywrite notifications
  • Attention to detail
  • No grammar, mechanics, or spelling errors
  • No pages/links with 404 or other errors

Avoid Google’s “naughty list” by ensuring that your site does not contain any of the low-quality warning indicators which would knock your page ranking further down.

  • Spam comments
  • No added value for users
  • Poor or bad page layout and design
  • Too many or poorly placed ads
  • Fake, inaccurate, or misrepresentative information
  • Auto-generated content
  • No contact information
  • Keyword stuffing
  • Bad wireframing, with pages linked to other pages that serve no purpose
  • Inadequate or missing customer service pages
  • A low-quality content lacking E.A.T. (Expertise, Authoritativeness, Trustworthiness)

So, what is E.A.T.?

Google wants to rank and reward pages that demonstrate expertise and so it has devised a scale on which to rank quality, that’s based on E.A.T. A website’s information should come from authoritative sources, be accurate factually, and represent a consensus within fields (like medicine, law, science) where consensus exists.

If it’s a site featuring every day topics (like cleaning, parenting, automotive, etc.), the E.A.T. principle expects that content will come from people with expertise and experience whom Google then deems trustworthy.

Google also rewards sites that include high-quality links and mentions on other authoritative sites, too.

The importance of that top Google ranking

Sites that hold the number one spot attract the highest number of clicks—even significantly more than the site in the number two spot and quite a lot more than the lower eight listings on that first SERP.

Yet experts suggest that it’s less critical to focus on earning the number one spot on Google and to instead direct your focus to appearing on as many Google properties as possible. Why? Your business will increase based on its relevance across multiple engines.

Not quite a guarantee, but close

If your site doesn’t provide some kind of value to users, it won’t rank as high as you’d like. People search the web because they’re looking for information. Your (and your site’s) job is to figure out what they’re looking for and to present that information clearly and concisely. When you incorporate inbound marketing (i.e. attracting customers by providing useful, helpful, relevant content), your traffic increases exponentially. And what’s better than high-quality, relevant content? Recurring excellent content.

Another critical component to climbing higher in the search rankings is trust. When your site is seen as the authority—with reliable, accurate content and links to additional reliable sources—again, your stock rises in the eyes of users and Google’s algorithms.

Create trustworthy, sharable content. Use social media channels to build a strong, loyal following. And incorporate backlinks. Why backlinks? Google prioritizes sites that have backlinks because they know that trustworthy, informative content gets shared.

No magic trick

Alas, there is no magic formula or trick guaranteed to drive your site to the number one spot in Google searches. If you choose to pay for advertising, use shopping links or sponsors, you’ll be more likely to reach #1.

Forbes recommends going niche, choosing realistic keywords, optimizing content for keywords, adding content marketing, and acquiring links to your site.

Organic, free, natural listings can work, too, especially for sites that represent social updates, local or organic listings, news, video, maps, places, blogs, and images. It isn’t impossible, but it does take work.

If you want a behind-the-scenes look at how search quality ratings work, the page quality rating guidelines Google uses, how to understand mobile user needs and the needs met rating guideline, check out this very detailed overview.

Contact 9Sail today to learn how we can make your Google ranking higher and increase the traffic to your website!

Ready to set sail?
Contact our team to learn more or request an audit