Blogging: How It Can Help Your Website Ranking and Marketing Efforts

why blogging is important for any business

Blogging is important for every business. There’s always something about what you do that someone else out there will be curious about. Blogging is the best way to spread your message, inform your audience, and make a huge splash in the marketing world.

How does blogging help your marketing efforts? By improving your SEO ranking, of course!

SEO stands for Search Engine Optimization, and it is the best way to help new customers find you organically. By optimizing your website to pair with relevant high-volume keywords, you can attract the eyes of potential customers who are specifically looking for information on your product or services.

Blogging is a vital piece of the SEO puzzle. SEO should exist on every page of your website, but blogging is a living, breathing, and ever-evolving feature which gives you infinite opportunities to optimize your site on a weekly or daily basis.

How specifically does blogging help your SEO efforts? What can you do to ensure that you’re blogging in a way that boosts your overall ranking?

New Content

When maintaining a business website, it’s hard to come up with fresh content. After all, the information on your company’s history and an explanation of what you do never really changes. That’s why blogging is so important.

Blogging gives business owners the ability to post brand new content on a continuous basis. Armed with a wealth of relevant topics that people are interested in, you’re providing Google with a plethora of brand new fresh content to pull from.

blogging content marketing

SEO loves fresh content. Google is not going to recommend a site that hasn’t seen an update in seven months. New content is the way to get noticed. And that’s not something that ever stops. You don’t just blog for six months and act like you’re done. It has to be consistent.

Create a schedule, stick with it, and create fresh, relevant, and engaging content both for your audience and Google.

Keyword Optimization

Optimizing the content of your site for relevant keywords is so important for Search Engine Optimization. It takes a lot of research and know-how, and with Google’s constantly evolving algorithm, there are always course corrections that have to be made.

When your SEO efforts begin, you’ll be optimizing every page of your website, weaving high-volume keywords into your content. Your on-page copy has to be optimized as well as your backend information, like title tags and meta descriptions.

Once that content is flawless, it’s usually ok for a while. Eventually, you’ll have to reorganize based on results, but for the most part, that saga is over.

Blogging gives you a chance to optimize continuously. Every blog you post should be packed with terms that people are searching for. Tools like Google’s Keyword Planner help you to understand exactly what your audience is looking for.

If there are new and exciting developments in your industry, blog about it! Weave those new keywords elegantly into your content and catch some of the people who are searching for it. Keyword blogging requires you to always remain up to date on what the audience is interested in, and what’s going on in your field.

Blog posts are optimized in the same manner as a normal web page. Optimize the content on the page, as well as the title tag, headline, subheads, and meta description. Create an engaging snippet that could be used for Google’s voice search function as well, loaded with your researched terms.


link building SEO 9sail book spine white bloggingBacklinks are the bread and butter of the SEO world. Link generation is one of the single most important tasks that an SEO company performs. It is also one of the most difficult.

Backlinking involves a high-ranking website that is relevant to yours linking back to your site. This is like getting a positive referral from a well-respected peer. They’re letting Google know that they believe you are an expert on that particular topic, and Google’s search bots take note.

Informative and up to date blogs are essential for link building. Give those sites something great to link to. At that point, you’re providing a service to them as much as they are to you.

You can also generate blog articles that are never posted on your site. By shopping these around to industry-relevant news sites, you have a chance to have them posted before a much larger audience. These articles should all contain a link back to your main site, thus generating your own backlink.


Google’s search bots love images. Including images in your blog gives those bots something else to grab onto while compiling information. Every image should have a caption and a description which also need to be optimized for keywords.

Images also help your blog come up in image searches, another avenue in which you can be discovered.

Social Media

Google shares social media posts now, which means that every blog you write should have a corresponding post on Facebook and Twitter, at the very least. Optimize those posts as well, including some of your relevant keywords.

Encourage sharing among your followers to help your blog gain some traction and be noticed more. While social engagement helps you from an SEO standpoint, it also helps you from a social media marketing avenue as well.

Write your blogs, then write your posts with a link, and encourage your audience to do some of the work for you. If your blog is well thought out, well written, and informative, it should not be difficult.

Can’t be Bothered to Blog?

If you’re just too busy to find the time to blog on your own, or if you want a professional writer’s touch on your content, then contact the team at 9Sail. Our professional writing staff creates content across a number of complex industries. All of our blogs come fully optimized for thoroughly researched keywords.

For more information on 9Sail’s blogging efforts, contact us today at (201) 632-1185, or visit us online.

Ready to set sail?
Contact our team to learn more or request an audit