2017 SEO Trends: Mobile, Search, and More
Mobile Search Indexing
In 2014 internet usage on a mobile platform surpassed that of a desktop for the first time in history. Since then it has only been on the rise and has been dominating the way people search. Now Google has begun experimenting their shift from desktop to mobile search indexing. What does this mean? It means that Google will be looking primarily at the mobile version of a website when it adjusts its ranking signals.
To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.
With this change, if your website is not mobile responsive you will see an impact even on a desktop search. There will no longer be any type of “mobile-friendly” adjustment done for mobile users.
Voice search is popular because it is convenient for people who are on-the-go. It takes away the hassle of typing out a phrase you want to search and is safer for people who are driving or multitasking. With voice search on the rise, businesses can expect SEO trends to change in 2017. The traditional SEO strategy is to find keywords that pertain to the product or services your business is offering and to capitalize on them so that they can bring visibility to your website.
Voice search is now changing the way these keywords are located. A common desktop or mobile search can consist of 2-3 keywords such as “Barbers in Fairfield”. On the other hand, a common voice search tends to favor more contextual, natural phrases. An example would include “Barbers that do hot lather neck shaves in Fairfield”. Businesses will need to start optimizing for voice search by discovering long-tailed keywords and by providing voice searched-optimized content within the website itself. This will put them ahead of their competition by capitalizing on this trend early-on.