What works for your website
A Clear Direction
When you are building your website you need to have a clear direction as to what the website is being used for such as a sales tool or a place to send people to find out about your business.
Having strong content that is well thought out is a key component to have on your website. When consumers visit your page they are going to see right past the weak content and judge your website right there and then.
What doesn’t work for your website
We need to keep in mind that every industry is different. Here are general factors that are inefficient in creating your website.
- Filling pages with thousands of words of content is ineffective
- Using low quality images is more of a deterrent than anything. The technology that is available nowadays especially in 2017 is incredible and easily accessible. This means consumers are expecting high quality everything otherwise they will not give you the time of day.
- The load speed of your website is really important for a user’s attention span. The average attention span for humans is about 5 seconds, which is lower than goldfish which ranks 7 seconds.
Having a Strong Mobile Platform
In 2014 Mobile users surpassed Desktop users in internet usage and has been growing ever since. As more and more users transition to mobile browsing, it is becoming more prevalent for businesses to have mobile-friendly websites.
Websites are laid out differently based on the device your are viewing them on (desktops, mobile devices, tablets, etc…) That’s three different layouts for your website. Here are the dimensions for each platform so you can get an idea of what this means
- Desktop/ Laptop: 800 to 1200 pixels wide
- Smartphones: 300 to 400 pixels wide
- Tablet: 600 – 800 pixels
It is more of a deterrent if a consumer is viewing a website that hasn’t been optimized for the mobile device because of the small human attention span. If a consumer isn’t satisfied with the layout of a mobile site, they may go to a competitor with a more mobile-friendly website to find what they are looking. On the other hand, having a mobile-friendly website can have several advantages such as the improvement of:
- User Experience (UX)
- Brand Identity
- Search Visibility
- Lead Generation
You never know how someone is going to arrive to your site, so it’s important that your website is ready to work on any device they may be using, wherever they may be.
When designing a new site, it is important to keep Search Engine Optimization in mind. You may have the best website out there, but no one is going to be able to organically find it without use of SEO. Here are some tips on good SEO practices:
- Have keywords in the domain, title tags, somewhere in the first couple sentences of your copy, alt text of your images, headings, meta descriptions.
- Overusing keywords can have a negative effect on your website. When you have too many keywords on a page, it is known as over optimization or keyword stuffing which has a negative.
- DO NOT put keywords that aren’t relevant into your site.
- Alt Text
- By putting alt text into the back end of your site, search engine spiders can go through and see a description instead of generalized coding.
- Title Tags
- Title tags allow search engines to understand what the page they are going to view is about.
- They are the first impression someone is going to have from your website
- Keep it under 60 characters